PRIVACY POLICY – 2025 (DISCURSIVE VERSION)

BIÒRIO HAIR ACTIVE by Ilenia Iorio is committed to protecting your privacy and ensuring that your personal data is processed securely, transparently, and in compliance with GDPR 2016/679 and current Italian legislation. In this policy, we clearly explain what data we collect, why we process it, with whom we share it, and what rights you can exercise.

1. Who processes your data
The data controller is BIÒRIO HAIR ACTIVE by Ilenia Iorio, with registered office in Via Umbria 11, Melito di Napoli (NA). For any information or to exercise your rights, you can write to us at: info@biorio.it

2. What data we collect and why
During your experience on our website, we collect various types of information, always to the extent necessary to provide you with our services. When you purchase a product, create an account, or contact us, we record data such as name, address, email, phone number, shipping and billing address, as well as details related to your order and the payment methods used (managed exclusively by payment providers in a secure manner). We use this data to complete your order, manage shipments, returns, customer support, and tax compliance. If you write to us via email, social media, or chatbot, we only process the information necessary to respond to your requests. When you browse the website, we collect technical data such as IP address, device type, browser, and information collected through cookies (see Cookie Policy). If you subscribe to our newsletter or consent to receive promotional communications, we use your data to send you offers, product updates, and personalized content. You can unsubscribe at any time.

3. How we use your data
Your data is processed to manage purchases, deliveries, returns, customer support, website security, statistical analysis, user experience improvement, fraud prevention, and sending commercial communications (only with your prior consent). We use technical and organizational systems that protect your information from unauthorized access, loss, or misuse. Data is stored for the time strictly necessary for the processing purposes: orders for 10 years for tax obligations, marketing data until consent is revoked, technical data for limited periods.

4. With whom we share data
To provide you with an efficient service, we may share your data with third parties who support us in our daily activities, such as couriers, payment services (e.g., PayPal, Stripe, Scalapay), marketing platforms, website hosting, cloud services, tax or legal consultants. All operate as Data Processors under Article 28 of the GDPR or as independent Data Controllers when required. If necessary, we may disclose data to competent authorities for legal obligations. Some providers may be located outside the EU, but in these cases, we ensure GDPR-compliant transfers through standard clauses and adequate security measures.

5. Your rights
You can exercise your rights under the GDPR at any time: access your data, request its rectification or erasure, restrict its processing, receive a copy in a portable format, or object to its use for marketing purposes. If you have given consent, you can revoke it at any time. To exercise your rights, you can write to us at info@biorio.it You always have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali).

6. Minors' data
Our website is not intended for users under 16 years of age. We do not knowingly collect data related to users under this age.

7. Cookies and tracking technologies
Our website uses technical cookies for its operation, analytical cookies to improve services, and, only with prior consent, marketing cookies to offer personalized content and targeted advertising. A complete description is available in our Cookie Policy, along with instructions on how to manage or disable cookies through your browser settings.

8. Changes to the privacy policy
This privacy policy may be updated for regulatory reasons or to improve transparency with users. Changes will always be published on this page with the update date.

Last updated: 2025

For any questions, clarifications, or requests, we can always be reached at: info@biorio.it